Privacy Notice

animonda petcare data protection notice

Thank you for visiting our web pages and for your interest in our company, our products and our web pages. Protecting your privacy when using our web pages is important to us. We therefore act in compliance with applicable legislation on the protection of personal data and data security.

Below you will learn which web pages this data protection notice applies to, which data we collect, process and use, which rights of access to information you have, and much more. In order to answer your questions quickly and in an easy-to-understand way, we laid out our data protection notice in a questions-and-answers format.


Who is responsible for this web page?
The company/person stated in the Legal Notice is responsible for collecting and processing the data as described below.

Which web pages does this data protection notice apply to?
This data protection notice applies to the use of web pages (hereinafter "animonda") offered by animonda petcare gmbh. This data protection notice does not apply to web pages by other providers which are simply linked to from the heristo web pages.

What is personal data?
Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. For instance, personal data includes your name, address, account details, your ID or telephone number, your car's number plate, your email address and IP number. Data which cannot be used to establish your true identity is non-personal data. This includes information on your sex, which browser you use and which brand of car you prefer.

Will I remain anonymous when using animonda web pages?
Yes. You will remain anonymous when using heristo web pages, as long as you do not voluntarily provide us with your personal data. The only exception to this principle is the temporary automatic establishment and storage of your IP number. You can learn more about that below.

Are personal data collected and processed automatically?
Yes. During each of your visits on our web pages we automatically collect information on which IP number is assigned to your computer, which browser and operating system you use and which web pages you viewed. These data are stored in so-called log files on the Web server. Only the IP number is classed as personal data. To protect against misuse of our computer systems, it is necessary to store the IP address of each visitor for a period of seven days. The legal basis for this is Art. 6 (1) f GDPR. If we further use the log files to create user profiles, either for the purposes of advertising, market research or to design our website to meet the needs of users, the IP numbers will be anonymised in advance. Otherwise, the IP numbers will be deleted from the log files. As a result, you will in any event remain anonymous even if we automatically collect and temporarily store your IP number.

Under which conditions are personal data otherwise collected, processed or used?
We only collect, process or use personal data, if you have provided us with these on a voluntary basis and furthermore, if it is permitted by law or you have given us your consent to do so. This is usually the case if you enter into an agreement with us online, or if you send us an enquiry.

For which purposes are personal data collected, processed or used?
We only use the personal data you have provided us with for purposes previously announced or agreed, usually according to Art. 6 (1) b GDPR for the preparation or performance of the agreement concluded, or according to Art. 6 (1) f GDPR to reply to your enquiry.

Are personal data used for the purposes of advertising or market research?
This is not the case without your consent. In some cases we may be interested in using your personal data for advertising, market research or other purposes in order to manage and improve customer relations. In such cases, we will, of course, inform you in advance and ask for your express consent in accordance with Art. 6 (1) a GDPR.

Are personal data transferred, sold or otherwise passed on to third parties?
Your personal data are not transferred, sold or otherwise passed on to third parties, unless this is necessary to perform an agreement according to Art. 6 (1) b GDPR or you have expressly given your consent according to Art. 6 (1) a GDPR. For example, when you order products it may be necessary for us to pass on your address and order details to our suppliers.

Will I be able to withdraw my consent?
Yes. You have the option at all times to withdraw your consent for the agreed use of your personal data for the future. To do so, please get in touch with the contact mentioned below.


Is an email newsletter available on the animonda website?

Yes,  you can subscribe to an email newsletter on the website www.animonda.de. The sending of the email newsletter and the associated processing of your email address is based on consent in accordance with Article 6 (1) (a) GDPR

The newsletter is sent via the newsletter platform CleverReach (CleverReach GmbH & Co. KG, Schafjueckenweg 2, 26180 Rastede (“CleverReach”).

You can revoke your consent at any time without this affecting the lawfulness of the processing carried out up to this point. If you revoke your consent, the corresponding data processing will be discontinued.

If you no longer wish to receive the newsletter in future, you can unsubscribe at any time, for example via the unsubscribe link which will appear in every newsletter email.


Are tracking processes used on the animonda website?

Yes, data is collected and stored on the website www.animonda.de using technologies by etracker GmbH (www.etracker.com) for marketing and optimisation purposes. The respective website operator can use this data to create user profiles with the use of pseudonyms. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. The cookies allow the internet browser to be recognised. The data collected with the etracker technologies will not be used to personally identify the visitor to this website without the specific consent of the person concerned and will not be merged with personal data relating to the bearer of the pseudonym. The data processing shall be carried out on the basis of Article 6 (1) (f) GDPR and in the legitimate interest of finding out how often our website has been accessed by the various users.

Facebook pixel

In our online offerings, the “Facebook pixel” from the social network Facebook is used, which is operated by Facebook Inc. and, if you are a resident of the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The Facebook pixel is disabled by default on our website and is only activated if you have given us your consent to use tracking cookies. The data processing is based on your consent in accordance with Article 6 (1) (a) GDPR.

With the help of the Facebook pixel, Facebook is able to define the visitors to our offering as a target group for the display of advertisements known as “Facebook ads”. We therefore use the Facebook pixel to display Facebook ads placed by us only to those Facebook users who have shown an interest in our website. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads reflect the potential interest of the users and do not have an annoying effect. The Facebook pixel also allows us to track the effectiveness of Facebook ads for statistical and market research purposes by showing us whether users have been redirected to our website after having clicked on a Facebook ad.

The Facebook pixel is directly integrated by Facebook when you visit our website and can store a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while you are logged in, your visit to our website will be recorded in your profile. The data collected about you is anonymous for us, so it does not allow us to make any assumptions regarding the identity of the users. The data is, however, stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out in accordance with Facebook’s data usage policy. You will therefore find more information on how the remarketing pixel works and general information on the display of Facebook ads in Facebook’s data usage policy: https://www.facebook.com/policy.php.

You are able to object to the collection of your data by the Facebook pixel and the use of your data for the display of Facebook ads. To do this, you can visit the page created by Facebook and follow the instructions there on the settings for use-based advertising: www.facebook.com/settings or raise your objection via the US page www.aboutads.info/choices/ or the EU page www.youronlinechoices.com/erklären. The settings are platform-independent, in other words, they are used for all devices, for example desktop computers and mobile devices.



How can I generally prevent cookies from being placed on my computer?
Even though cookies are only relevant for data protection purposes if they store personal data, many web users are fundamentally sceptical about these small data packages. Hence we would like to inform you that you can protect yourself from cookies being placed on your computer and that you can view their content. Modern browsers offer various functions to do so. You can find out more in the help section of your browser. You can, for instance, set your web browser to automatically block all cookies or to warn you before a cookie is being stored. Please note, however, that this may lead to reduced functionality in the use of the heristo web pages and web pages from other service providers.

What do I need to know about the “Buy online” button?

On the animonda.de website, a “Buy online” button from the provider Commerce Connector GmbH (Deckerstraße 41, 70372 Stuttgart) is used. The functionality of the “Buy online” button allows users to connect directly to online retailers in order to purchase the product. Here, the user firstly selects an online shop of their choice and is then forwarded to the partner. When the link is clicked on, our provider Commerce Connector sets a cookie with the name “ccuuid” for a limited period of 7 days. If you have made a purchase from the online retailer within this period, this purchase can be assigned to the brokerage by Commerce Connector. The cookie is automatically deleted following the successful transfer and automatically expires after 7 days. 

Commerce Connector does not receive any personal information that can be used to identify you. Only a cookie number is assigned. The purchasing information obtained is used by Commerce Connector solely for the creation of anonymised sales statistics for animonda products purchased via the link.

Online shop

If you wish to order products, you have to  provide us with your contact details by registering beforehand or by ordering as a guest. We collect the following data in accordance with Article 6 (1) (1) (b) GDPR: First name, surname, email address, billing address, delivery address, payment method, and order history. You can change or delete your profile in a registered account at any time. The data will then be automatically removed from our system unless there are any applicable retention periods or the data is still required in an individual case (for example, in the case of outstanding debts for the purpose of collecting the debts).

We store and use your personal data, which you provide to us in the course of an order process, on the basis of Article 6 (1) (1) (b) GDPR exclusively for the processing of your orders. We use your email address for notifications regarding the status of your order, in particular the order confirmation, sending the invoice, sending download links for digital products, and service notifications.

Access-protected area (user account)

If you wish to use our access-protected area, prior registration (user account) is required.

We only collect the data required for registration. The processing is carried out on the basis of Article 6 (1) (1) (b) GDPR or on the basis of Article 6 (1) (f) GDPR in the interest of providing you with the services and information available in the access-protected area.

If we collect additional data, this is marked as voluntary and is based on your consent in accordance with Article 6 (1) (1) (a) GDPR.

If you wish to permanently unsubscribe from our access-protected area, please use the unsubscribe option that we provide in the access-protected area.

Payment processing

Additionally, we process personal data on the basis of Article 6 (1) (1) (b) GDPR or Article 6 (1) (1) (a) GDPR for the purpose of payment processing, depending on the payment option you have selected.

If, after the conclusion of a contract subject to payment of a fee, you are required to provide us with your payment data (for example, your bank details in the case of a direct debit mandate), this data is needed for the processing of the payment. Payment transactions using the usual means of payment (Visa/MasterCard, PayPal, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. With encrypted communication, your payment data that you provide to us cannot be read by third parties.

    1. Bank transfer

In the case of manual transfers after a purchase on account, we process the name of the account holder, the IBAN and BIC, and details of your bank on the basis of Article 6 (1) (1) (b) GDPR in addition to the data relating to your order that is required for processing the payment.

    1. Instant bank transfer

In the case of an instant bank transfer, we process the name of the account holder, the IBAN and BIC, and details of your bank on the basis of Article 6 (1) (1) (b) GDPR in addition to the data relating to your order that is required for processing the payment.

We transmit this data to Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, which then processes your data independently for its own purposes, for example a credit check, and offers you the option of arranging an instant bank transfer with your bank. For further information on data processing by Klarna Bank AB (publ), please visit cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

The legal basis for the transmission of your data to Klarna Bank AB (publ) is your consent in accordance with Article 6 (1) (1) (a) GDPR. Your consent is voluntary and can be revoked at any time with effect for the future. However, the transfer of your data to Klarna takes place after the selection of the payment method and the continuation of the payment process, meaning that the transfer remains legally valid even if you exercise your right of revocation.

    1. PayPal

If you wish to use PayPal to process your payment, we will process your PayPal user name as well as the data relating to your order that is required for processing the payment. We transmit this data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg, which then processes your data independently for its own purposes. For further information on data processing by PayPal (Europe) S.à r.l. et Cie, S.C.A., please visit https://www.paypal.com/de/webapps/mpp/ua/privacy-full. The legal basis for the transfer of your data to PayPal (Europe) S.à r.l. et Cie, S.C.A. is your consent in accordance with Article 6 (1) (1) (a) GDPR. Your consent is voluntary and can be revoked at any time with effect for the future. However, the transfer of your data to PayPal takes place after the selection of the payment method and the continuation of the payment process, meaning that the transfer remains legally valid even if you exercise your right of revocation.

    1. Payone

In our online shop you have several direct payment options. If you do not wish to pay by bank transfer, your payment will be processed by BS PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt am Main. The personal data required for processing the payment is first transmitted to BS PAYONE, which then forwards your data to the respective financial service provider selected by you for the purpose of payment. Your data will be forwarded to the payment service provider BS PAYONE in accordance with Article 6 (1) (b) GDPR exclusively for the purpose of processing the payment. Your data will only be passed on if this is actually necessary for processing the payment. The details of the selected payment method can be found below. The current PAYONE privacy policy can be viewed at www.payone.com/datenschutz/.

    1. Credit cards

In the case of payment by credit card, in addition to the data relating to your order required for processing the payment, we also process data regarding your credit card provider, the issuing credit institution if applicable, the card number, the name of the cardholder, the expiry date and the security number on the basis of Article 6 (1) (1) (b) GDPR. We transmit this data to your bank or your credit card provider, who then processes your data independently for their own purposes.

    1. Ratepay

If you select a payment option with a possible risk of default for us (purchase on account or payment by direct debit), we use Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, as a service provider to assist us with the credit check. To this end, we forward your data to Ratepay GmbH on the basis of our legitimate interest in protecting ourselves against payment defaults (Article 6 (1) (f) GDPR).

Ratepay GmbH purchases receivables from traders (factoring), and thus makes payment methods possible that are subject to default. Before Ratepay GmbH allows you to use a payment method that is subject to default (for example, purchase on account), Ratepay GmbH is entitled to carry out a credit check. Where appropriate, the receivable may be sold on to a third party and your personal data will be transmitted once again for this purpose. Ratepay GmbH is responsible for data processing in this respect. The Ratepay GmbH privacy policy can be viewed here: https: https://www.ratepay.com/legal-payment-dataprivacy/.


What do I need to know about animonda’s Facebook/Instagram pages?

animonda runs an official Facebook/Instagram page in accordance with Article 6 (1) (f) GDPR. We never collect, store or process personal data relating to our users on this page. Furthermore, we do not carry out or initiate any other data processing. The data you enter on our Facebook/Instagram pages, for example comments, videos and images, will never be used or processed by us for any other purposes.

Facebook/Instagram use “web-tracking” tools on these pages. Please be aware that it cannot be ruled out that Facebook/Instagram may use your profile data, for example, to evaluate your habits, personal relationships, preferences etc. We have no influence whatsoever on the processing of your data by Facebook/Instagram.

How does animonda protect the security of my personal data?
animonda shall take all technical and organisational security measures to protect your personal data from loss and misuse. Your data are stored in a secure operating environment which cannot be accessed by the public. If you wish to contact heristo by email, please note that the confidentiality of the information sent cannot be guaranteed. Email content may be read by third parties, similar to postcards. We therefore recommend you only send us confidential information by post.



Which rights do I, as the user of these web page, have?
The GDPR grants you, as the user of these web pages, certain rights as regards the processing of your personal data:

1. Right of access by the data subject (Art. 15 GDPR):
You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and the information detailed in Art. 15 GDPR.

2. Right to rectification and erasure (Art. 16 and 17 GDPR):
You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, as the case may be, to have incomplete personal data completed.
You have the right to obtain the erasure of personal data concerning you without undue delay, if one of the points listed in Art. 17 GDPR applies, e.g. if the personal data are no longer necessary in relation to the purposes for which they were collected.

3. Right to restriction of processing (Art. 18 GDPR):
You have the right to obtain restriction of processing where one of the conditions listed in Art. 18 GDPR applies, e.g. if you have objected to processing, pending possible verification.

4. Right to data portability (Art. 20 GDPR):
In certain cases listed in Art. 20 GDPR, you have the right to receive the personal data concerning you in a structured, commonly used and machine-readable format, and to transmit those data to a third party.

5. Right to object (Art. 21 GDPR):
If data are processed on the basis of Art. 6 (1) f GDPR (data processing for the purposes of the legitimate interests of the controller), you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you. We shall then no longer process the personal data unless compelling legitimate grounds for the processing have been demonstrated which override the interests, rights and freedoms of the data subject or if the processing is necessary for the establishment, exercise or defence of legal claims.

6. Right to lodge a complaint with a supervisory authority:
According to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data relating to you infringes the data protection regulation. The right to lodge a complaint with a supervisory authority may be asserted in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

Will this data protection notice change from time to time?
The fast technological development of the Internet and the changes to the law in the area of data protection make it necessary for us to adapt our data protection notice to new requirements from time to time. Please therefore take note of the latest version of the data protection notice. This data protection notice is dated 25 May 2018.

Has a data protection officer been appointed?
Our data protection officer will be happy to reply to any questions or feedback regarding data protection:

Dr. Uwe Schläger
datenschutz nord GmbH
web: www.datenschutz-nord-guppe.de

email: office@datenschutz-nord.de

phone: +49 (0)421 69 66 32 0

Who can I contact?
If you wish to make use of your right of access, or if you have questions about this data protection notice or our data protection practices on the web, please contact: info@heristo.de